RESTAURANT & HOSPITALITY / RESTAURANT WEBSITE
Fire Craft BBQ
A food-first website that introduces the chef, the barbecue and the next visit.
- Industry
- Restaurant & hospitality
- Location
- Kingwood, Texas
- Project type
- Restaurant website
- Status
- Client Project
Client website project by DV Web Co. The linked build is a project preview; no business results are claimed.
View working preview
01 / BUSINESS CONTEXT
Introduce Fire Craft through its food and the people behind the pit.
Online problem being addressed. Diners need to find the menu, check visiting details and order food. Catering customers need a separate route to plan an event.
02 / DESIGN STRATEGY
Specific choices.
A clearer next step.
I paired close-up barbecue photography with condensed headlines, dark surfaces and warm red accents. The opening screen gives the food as much room as the chef-led story.
Messaging and content approach. I organized the page around the menu, chef story, catering and visiting details. Customers can browse the food before placing an order or planning a visit.
- 01Food photography in the opening screen
- 02Menu categories and a dedicated catering section
- 03Chef story alongside visiting information
- 04Mobile menu and ordering shortcuts
03 / DESKTOP
Room to establish the story.
On desktop, diners see the headline and food photography side by side. Menu categories give them a way into smoked meats, sides and desserts.
04 / MOBILE
The same confidence in one hand.
On mobile, diners see barbecue photography followed by the chef-led introduction and a menu button. An ordering shortcut sits in the compact header.
IMPORTANT INTERACTIONS
Useful actions stay close to the customer’s intent.
Customers can move from browsing the menu to the restaurant’s ordering service, or find the location and hours before setting out.
- 01Explore the menu
- 02Open online ordering
- 03Find directions and visiting hours
- 04Explore catering
DESIGN GOALS
The goals behind the design.
- Give first-time diners a clear sense of the food and restaurant
- Keep menu, ordering and location information easy to reach
These are design goals, not measured results. DV Web Co makes no claims about traffic, leads or sales from this project.
A WEBSITE FOR YOUR BUSINESS
