RESTAURANT & HOSPITALITY / WEBSITE REDESIGN PITCH
CorkScrew BBQ
A barbecue redesign pitch built around the food, the family story and planning a visit.
- Industry
- Restaurant & hospitality
- Location
- Spring, Texas
- Project type
- Website redesign pitch
- Status
- Independent Redesign Pitch
Independent redesign pitch by DV Web Co, not commissioned or endorsed by the featured business. The linked demo is a proposal, not the business’s official website.
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01 / BUSINESS CONTEXT
Give diners a taste of the restaurant before they arrive.
Online problem being addressed. Diners need a menu and practical visiting information alongside the story that makes the restaurant worth considering.
02 / DESIGN STRATEGY
Specific choices.
A clearer next step.
I paired bold slab headlines with charcoal surfaces, burgundy accents and barbecue photography. The opening image and introduction establish the restaurant’s character.
Messaging and content approach. I separated menu browsing, visit planning and the family story. Customers can also find ordering information from the main navigation.
- 01Food-led hero and menu imagery
- 02Dedicated visit-planning route
- 03Family story and barbecue process
- 04Order-ahead navigation
03 / DESKTOP
Room to establish the story.
The desktop hero pairs a large food photograph with the Red Oak, Real Texas introduction. Visitors can explore the food and the story in turn.
04 / MOBILE
The same confidence in one hand.
Mobile visitors see a barbecue sandwich photograph above the introduction, followed by menu and visit buttons. An order-ahead shortcut sits in the compact header.
IMPORTANT INTERACTIONS
Useful actions stay close to the customer’s intent.
Diners can browse food, plan a visit and find the order-ahead route without reading the full restaurant story first.
- 01Browse the menu
- 02Plan a visit
- 03Read the restaurant story
- 04Find order-ahead information
DESIGN GOALS
The goals behind the design.
- Present the food and restaurant character together
- Give diners clear routes to menu and visit information
These are design goals, not measured results. DV Web Co makes no claims about traffic, leads or sales from this project.
A WEBSITE FOR YOUR BUSINESS
